W. Banks Baker, manager of animal welfare at McDonald’s, didn’t always live in a big city like Chicago where he is now based. His background involves spending several years on farms in various capacities. “I ended up working on the farm at my college for a number of years and fell in love with agriculture,” Baker says. “After that, I got an interesting internship managing a ranch at the Rocky Mountain Institute. Then, I ended up managing a pasture-based, stacked enterprise system with a small grass-fed dairy, some beef, a lot of pastured poultry, Berkshire pigs, and hair sheep. I started seeing some incredible improvements to the land as I managed it a little differently. I realized there wasn’t enough quantification about some of the changes and systems.” Baker headed to Colorado State to earn his masters in agriculture to address this shortcoming before learning about the opportunity to work at McDonald’s. Although this farm boy-turned-city slicker admits he misses the farm, he’s been in his corporate role for nearly three years. We caught up with Baker ahead of his speaking role at the Animal AgTech Innovation Summit in San Francisco on March 16 to learn more about how McDona...